Brand Packaging

Blount’s Family Kitchen refreshes packaging for faster recognition

The revived look is to help shoppers recognize the brand’s fresh ingredients and protein-forward recipes at shelf, the company says.

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New Primal Announces Redesigned Packaging, Major Retail Expansion

Designed to meet the surging consumer demand for clean, accessible, on-the-go nutrition, a range of new poultry-based meat snacks will be hitting shelves at Target.

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ParmCrisps Unveils New Packaging for its Protein-Forward Snacks

Brand refresh highlights 100% real cheese crisps, bringing greater visibility to its naturally high protein with clear, benefit-driven packaging.

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Top Seedz Switches from Clamshells to Resealable Pouches with PCR Content

The company recently expanded its cracker lineup with the launch of two new flavors, Black Pepper & Turmeric and Salt-Free, further growing its portfolio of organic, gluten-free, seed-powered snacks.

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Blue Diamond Almonds Unveils New Flavors and Updated Look

The refreshed packaging marks a major milestone, the first update in over 20 years for the category leader, arriving alongside bold flavor innovation and a continued commitment to protein-forward snacking.

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FrieslandCampina Showcases Award-Winning Cheese Portfolio at IDDBA

The Rembrandt rebrand introduces a sophisticated new visual direction inspired by classic Dutch artistry, featuring moody lighting, rustic textures, and charcuterie-forward merchandising imagery designed to elevate shelf presence and inspire premium entertaining occasions.

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NEWTONS Introduces Refreshed Brand Identity and Packaging Design

Having rolled out nationwide in May 2026, the updated design brings a modern, vibrant expression to NEWTONS packaging while continuing to spotlight the fig cookie bar that generations of fans know and love.

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Bitburger Turns Germany’s Football Heritage Into Collectable Packaging

Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector's cans celebrating the brewer's renewed partnership with the German Football Association (DFB).

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Bob's Red Mill Unveils New Logo and Product Packaging

Bob's Red Mill's refreshed packaging draws from the brand's iconic history, with a new look that is both modern and familiar for longtime fans.

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Love&Cookies debuts Sweet Lemon and Vanilla flavor

The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.

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HI-CHEW Unveils Packaging Refresh Across Its Stick Portfolio

Packaging refresh is designed to make the unwrapping experience more playful and engaging.

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Jelly Belly evolves brand identity with new collections

The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says.

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El Jefe Energy Wins Colored by INX Can Design Contest

The design leans into a darker, more refined visual world with strong iconography, roses, contrast, and a commanding central figure that reflects confidence, power and presence.

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Chocolove debuts new confections, packaging

The brand is expanding its premium lineup with new filled bars highlighting its commitment to sustainable and luxurious European-style confections, it says.

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Kellanova and U.S. Soccer Federation Launch Exclusive Snack Lineup Ahead of Soccer-Filled Summer

Inspired by the team spirit at the heart of the game, the lineup celebrates the entire pack – from the players on the pitch to the fans cheering them on.

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Islands8 Launches Watermelon-Flavored Gin to Celebrate Summer with Design from bluemarlin

Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended to flex, evolve and welcome new expressions.

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Rice Chex Sees Improved Customer Response with Refreshed Packaging Design

In the new design, they’ve cleverly utilized the checkerboard aesthetic to create a split-screen feel—on one side is a bowl of Rice Chex with milk and strawberries, on the other a bowl of Chex-heavy snack mix.

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Walmart Unveils Redesign of Great Value, Its Flagship Private Brand

Among other changes, the new design features consistent placement of nutrition information across all Great Value food items.

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Tostitos Launches Redesigned Packaging

Instead of photography, the design leans on illustration, which gives the brand room to show its warmth and “fiesta spirit” while honoring the traditional masa-making process.

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Cheez-It, basketball star Kon Kneuppel team up for LTO

To celebrate his record-breaking rookie season, the limited-edition bundle features his two favorite flavors from the brand: White Cheddar and Extra Toasty.

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Why the Beverage Can Is Becoming a Strategic Brand Asset Within Global Beverage Trends

Aluminum cans are among the fastest-growing beverage packaging formats across most regions, driven by demand for circular materials and convenience. The aluminum can also provides an excellent branding surface.

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Puffs brand B-Sides launches new look

The flavor-forward puff brand unveils a rebrand inspired by 1990s snack nostalgia, with new packaging designed to stand out on shelf.

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Black Forest gummies change to fully organic along with new packaging

The brand's bears and new Forest Friends are now available at retailers nationwide.

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Chase Design Group Launches Full Rebrand for Otoki

The rebrand addresses a fundamental challenge of translating the Otoki story for a global audience by honoring its roots while inviting a whole new generation to the table.

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Ferrara Debuts Themed Flavors to Celebrate U.S. Soccer Partnership

Ferrara is kicking off the season with limited-edition product offerings across three of its beloved brands, including a new SweeTARTS® Ropes flavor, the return of Berry Punch NERDS® Gummy Clusters® and a soccer-themed Trolli® Sour Brite Squad pack.

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GoNanas Launches New Look from STONE Strategy & Design

STONE’s strategy focused on maximizing the opportunity to make GoNanas truly memorable, signaling something new and modern in the baking category, and creating greater impact in stores.

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Expanding Brands from Direct-to-Consumer into Retail

In this interview, Dan Gladden of Interact Brands shares a textbook case of successfully shepherding a direct-to-consumer brand onto retail shelves.

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Neuro debuts at select Walmart stores

The launch represents a significant milestone for the confection brand, it says, expanding accessibility for everyday consumers seeking a modern, convenient alternative to traditional energy.

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NBi FlexPack Adopts eBeam Cast and Cure Technology for Flexible Packaging

Process imprints a custom watermark or holographic effect on flexible packaging finishes, boosting visual impact and providing a powerful layer of brand protection.

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Pre Brands Launches Refreshed Packaging for Steak and Ground Beef Products

The proprietary, patented packaging uses a clean, white chipboard base paired with a clear, 360° viewing window that allows shoppers to see the quality of the beef from every angle, delivering immediate clarity in a competitive category where nutrition cues matter more than ever.

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