Brand Packaging

1664 Announces Asia-Wide Collaboration with French Artist Camille Walala

The premium, design-led partnership aims to accelerate growth in Asia this festive season.

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Constantia and HP Develop Seasonal Packaging for Spanish Chocolate Brand

Brought to life through HP’s Brands Innovation Platform and Garage Program, the campaign launched in Spain reimagined the seasonal staple, Suchard turrón, as a personalized, uniquely numbered collectible in the lead-up to Christmas.

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Kellanova debuts holiday flavors, packaging

The season's limited-edition assortments include varieties from Pop-Tarts, Cheez-It, Pringles, Rice Krispies Treats, and more.

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3 Tres Tequila Announces Limited-Edition Stackable Tequila Bottles

Each bottle is crafted with precision, allowing consumers to stack them seamlessly, creating a visually striking display that is both practical and stylish.

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Ritz launches LTO football-shaped crackers

Consumers can find the new limited-edition snack on store shelves beginning on Monday, December 1.

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La Terra Fina rolls out reduced-plastic packaging for its signature quiches

Costco and Sam’s Club Variety 2-Packs feature 75% less plastic than previous packaging, achieved by eliminating the dome and tray.

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C.H. Guenther and Pioneer Unveil Redesigned Packaging for Mixes and Seasonings

Keeping comfort close with a familiar, nostalgic look, the updated packaging introduces bold details and a clean, easy-to-read layout.

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Consumer Wellness Trends Shaping the Future of Snack Packaging

In this article, Samantha Juna of TricorBraun explains how to achieve snack packaging that not only protects the product but also speaks to consumers' lifestyle priorities and drives brand loyalty for long-term sales success.

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DePaul Athletics Launches Co-Branded Beer Cans with Revolution Brewing

The collaboration celebrates DePaul's community-driven spirit and Revolution's deep Chicago roots in craft brewing.

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Lay’s Debuts Largest Global Brand Refresh in Nearly a Century

Updated design elements include a refined color palette that pulls hues from the ingredients of Lay’s recipes, including pickle green, hickory brown, savory red, and more.

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V8 Energy Launches Fully Redesigned Packaging

The brand is redefining how energy drinks can look on the shelf while staying true to its commitment to better-for-you flavor and function. 

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Brewery Adopts Peel-and-Reveal Beer Label with Domino’s Help

Label has been awarded for its standout design and print using a combination of two or more complementary digital and flexo processes.

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Malfy Unveils New Bottle Design for its Malfy Originale Dry Gin

The mesmerizing new look of the bottle pays homage to Malfy’s home country of Italy and is inspired by the breathtaking Amalfi Coast.

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Green Mountain Gringo Unveils Brand Redesign for Salsa and Tortilla Strips

Sold in more than 2,600 stores nationwide, initially, customers will see the brand’s new look on the salsas and in-store materials, and on the tortilla strips’ packaging in the fall. 

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Gold Bar Whiskey and Joe Montana Launch First-Ever Canned Cocktail Collaboration

To commemorate the 40th anniversary of the San Francisco 49ers’ historic 1985 championship, Gold Bar Whiskey is also releasing a Retro Edition 85-proof straight bourbon finished in wine casks.

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Chex Mix heats up summer with spicy flavors

The brand is introducing two new flavors and rolling out new, fresh packaging as well.

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Jameson Embraces Roots with Whiskey Bottle Redesign

Key to this refresh, Jameson makes a small but noteworthy evolution in how it tells its story by proudly anchoring the brand to its home in Midleton, County Cork, for the first time on pack.

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General Mills' Monsters Cereals Get Upgrade with Help of Jim Henson Company

Starting in August in this Limited Time Offer, boxes will debut featuring puppet-themed versions of the Monsters. 

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Altos Tequila Launches New Bottle Inspired by Mexican Heritage

Inspired by Mexico’s vibrant rótulos – hand-painted street signs known for their expressive character and typography – the new bottle celebrates the “Maker Spirit” at the heart of Altos’ artisanal process

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Mary's Gone Crackers reveals new formula along with packaging refresh

The plant-based Cheezee crackers are now even cheesier, the brand says, with new packaging to match across the full product portfolio.

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House Wine Introduces Vibrant Kodachrome Can Packaging

House Wine also is expanding and enhancing its nutritional information to provide consumers with greater clarity about what they're enjoying, including calories, carbohydrates, fat, and protein levels.

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Quinn unveils new product packaging

The new design includes ingredient callouts, a refreshed brand voice, and clear visual ties to the company's sourcing values, it says.

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Gentlebrand Helps REFITEC Angola Embrace Roots with Boavista Cooking Oil

Rooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.  

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King's Hawaiian Launches New Visual Identity Designed by Mrs&Mr

Hawaiian born and family led, King’s Hawaiian has long represented a spirit of community and togetherness, especially for its loyal following. The new identity reinforces the brand’s joyous ethos while leaning into more current design sensibilities and paying homage to its Hawaiian origins. 

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Mars drafts Josh Allen for LTO Snickers packs

The limited-edition Snickers bars will be available nationwide starting this June.

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Snacklava unveils new packaging, rebranding

Dar Baklava, known for its Mediterranean sweets, has debuted a new look for its Snacklava line.

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Bulletproof Reintroduces Itself with New Look and Evolved Mission

As part of the rebrand, Bulletproof is introducing all-new packaging across its entire coffee portfolio starting June 2025. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel.

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Kind debuts rebranded packaging

Kind is launching a refreshed visual identity, featuring a new modernized logo and upgraded packaging inspired by the brand’s color bars.

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HI-CHEW debuts new packaging

The brand's flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW Original and HI-CHEW Tropical Mix.

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International Delight Partners with Cinnabon® for New Iced Coffee Flavors

To celebrate the launch, the brand has created limited-edition International Delight Cinnabon® Alarm Clocks.

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