The proprietary, patented packaging uses a clean, white chipboard base paired with a clear, 360° viewing window that allows shoppers to see the quality of the beef from every angle, delivering immediate clarity in a competitive category where nutrition cues matter more than ever.
Read the NewsThis strategic move reinforces the brand’s role as a pioneer in the rapidly growing cold-pressed juice category, while strengthening its connection to health-conscious consumers who value simplicity and are seeking simple nourishment from nature in a world full of dull, overprocessed options.
Read the NewsThe updated range, available now in both jar and squeezy formats, includes enhanced packaging features designed to reinforce Rowse’s premium Manuka position within the honey category.
Read the NewsThe competition continues to recognize outstanding packaging design from across the globe, welcoming entries from brands, agencies and independent designers working across every sector of packaging.
Read the NewsThe new 250mL cans respond to growing consumer demand for lower-alcohol wines.
Read the NewsThe new Game Day packaging at Target also marks the debut of Muddy Bites’ new 4.25-ounce bag, offering more to share for game-day gatherings.
Read the NewsThe redesign will feature updated visuals across the full portfolio of chewy granola bars, soft-baked bars, and seasonal favorites.
Read the NewsFor their first-ever brand redesign, they turned to creative agency Chase Design Group to develop a new visual identity system, logo and packaging to make this brand more recognizable, memorable and shoppable while honoring the rich history and story.
Read the NewsNew design celebrates what’s inside: bold flavor and simple ingredients for every occasion.
Read the NewsIn Designalytics’ testing of the two designs, consumers preferred the new look by a considerable margin, 69% to 31%.
Read the NewsDuring the six months following the launch, sales grew more than 61% compared to the same period during the prior year, despite the fact that the fruit-snack category was nearly flat overall (0.4% growth).
Read the NewsThe new look is also fully flexible, allowing Laoban to integrate its new products into a cohesive design system.
Read the NewsThe premium, design-led partnership aims to accelerate growth in Asia this festive season.
Read the NewsBrought to life through HP’s Brands Innovation Platform and Garage Program, the campaign launched in Spain reimagined the seasonal staple, Suchard turrón, as a personalized, uniquely numbered collectible in the lead-up to Christmas.
Read the NewsThe season's limited-edition assortments include varieties from Pop-Tarts, Cheez-It, Pringles, Rice Krispies Treats, and more.
Read the NewsEach bottle is crafted with precision, allowing consumers to stack them seamlessly, creating a visually striking display that is both practical and stylish.
Read the NewsConsumers can find the new limited-edition snack on store shelves beginning on Monday, December 1.
Read the NewsCostco and Sam’s Club Variety 2-Packs feature 75% less plastic than previous packaging, achieved by eliminating the dome and tray.
Read the NewsKeeping comfort close with a familiar, nostalgic look, the updated packaging introduces bold details and a clean, easy-to-read layout.
Read the NewsIn this article, Samantha Juna of TricorBraun explains how to achieve snack packaging that not only protects the product but also speaks to consumers' lifestyle priorities and drives brand loyalty for long-term sales success.
Read the NewsThe collaboration celebrates DePaul's community-driven spirit and Revolution's deep Chicago roots in craft brewing.
Read the NewsUpdated design elements include a refined color palette that pulls hues from the ingredients of Lay’s recipes, including pickle green, hickory brown, savory red, and more.
Read the NewsThe brand is redefining how energy drinks can look on the shelf while staying true to its commitment to better-for-you flavor and function.
Read the NewsLabel has been awarded for its standout design and print using a combination of two or more complementary digital and flexo processes.
Read the NewsThe mesmerizing new look of the bottle pays homage to Malfy’s home country of Italy and is inspired by the breathtaking Amalfi Coast.
Read the NewsSold in more than 2,600 stores nationwide, initially, customers will see the brand’s new look on the salsas and in-store materials, and on the tortilla strips’ packaging in the fall.
Read the NewsTo commemorate the 40th anniversary of the San Francisco 49ers’ historic 1985 championship, Gold Bar Whiskey is also releasing a Retro Edition 85-proof straight bourbon finished in wine casks.
Read the NewsThe brand is introducing two new flavors and rolling out new, fresh packaging as well.
Read the NewsKey to this refresh, Jameson makes a small but noteworthy evolution in how it tells its story by proudly anchoring the brand to its home in Midleton, County Cork, for the first time on pack.
Read the NewsStarting in August in this Limited Time Offer, boxes will debut featuring puppet-themed versions of the Monsters.
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