The mesmerizing new look of the bottle pays homage to Malfy’s home country of Italy and is inspired by the breathtaking Amalfi Coast.
Read the NewsSold in more than 2,600 stores nationwide, initially, customers will see the brand’s new look on the salsas and in-store materials, and on the tortilla strips’ packaging in the fall.
Read the NewsTo commemorate the 40th anniversary of the San Francisco 49ers’ historic 1985 championship, Gold Bar Whiskey is also releasing a Retro Edition 85-proof straight bourbon finished in wine casks.
Read the NewsThe brand is introducing two new flavors and rolling out new, fresh packaging as well.
Read the NewsKey to this refresh, Jameson makes a small but noteworthy evolution in how it tells its story by proudly anchoring the brand to its home in Midleton, County Cork, for the first time on pack.
Read the NewsStarting in August in this Limited Time Offer, boxes will debut featuring puppet-themed versions of the Monsters.
Read the NewsInspired by Mexico’s vibrant rótulos – hand-painted street signs known for their expressive character and typography – the new bottle celebrates the “Maker Spirit” at the heart of Altos’ artisanal process
Read the NewsThe plant-based Cheezee crackers are now even cheesier, the brand says, with new packaging to match across the full product portfolio.
Read the NewsHouse Wine also is expanding and enhancing its nutritional information to provide consumers with greater clarity about what they're enjoying, including calories, carbohydrates, fat, and protein levels.
Read the NewsThe new design includes ingredient callouts, a refreshed brand voice, and clear visual ties to the company's sourcing values, it says.
Read the NewsRooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.
Read the NewsHawaiian born and family led, King’s Hawaiian has long represented a spirit of community and togetherness, especially for its loyal following. The new identity reinforces the brand’s joyous ethos while leaning into more current design sensibilities and paying homage to its Hawaiian origins.
Read the NewsThe limited-edition Snickers bars will be available nationwide starting this June.
Read the NewsDar Baklava, known for its Mediterranean sweets, has debuted a new look for its Snacklava line.
Read the NewsAs part of the rebrand, Bulletproof is introducing all-new packaging across its entire coffee portfolio starting June 2025. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel.
Read the NewsKind is launching a refreshed visual identity, featuring a new modernized logo and upgraded packaging inspired by the brand’s color bars.
Read the NewsThe brand's flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW Original and HI-CHEW Tropical Mix.
Read the NewsTo celebrate the launch, the brand has created limited-edition International Delight Cinnabon® Alarm Clocks.
Read the NewsWith a limited release of 10,624 bottles, one for each of the Babe's plate appearances, the bottle is a gorgeous blend of Art Deco-inspired design and interactive technology that pays homage to the finest baseball and bourbons of the 1920s.
Read the NewsThe cups combine marshmallow-flavored frosting filling wrapped in rich chocolate and topped with graham cracker crumbles.
Read the NewsThe aim of this new working group, within AIPIA, is to serve as an authoritative body for establishing measurement standards, best practices and developing return-on-investment (ROI) frameworks that enable brands to effectively utilize connected packaging within media and marketing strategies.
Read the NewsNew product innovations from Kinder, Nutella and Tic Tac are among the novelties that will be showcased to buyers in the region.
Read the NewsThis evolution makes it easier than ever for snack lovers to enjoy the satisfying crunch and bold taste of FESTIVE Chickpea Hearts™, whether at home, on the go, or anywhere in between.
Read the NewsThe brand refresh is a key milestone in Mission 31, Pacific Seafood’s initiative to double its business by 2031.
Read the NewsThe redesign primes Butter Wines to expand across all sections of the wine aisle by leveraging its iconic Butter yellow label, while distinguishing each varietal clearly, and appealing to discrete wine-drinking audiences.
Read the NewsThe Comet Crusher’s packaging keeps consumers engaged by offering up different names for the jawbreaker layer the consumer stops eating on, like “Space Cadet” and “Intergalactic Champion.”
Read the NewsRolling out nationwide this spring, the update includes a transformational packaging redesign featuring a new brand logo and real food photography.
Read the NewsDeveloping design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.
Read the NewsSparkling mineral water brand Mineragua launched its new 12-pack bottle packaging. The updated design provides consumers with a convenient and sustainable option for enjoying Mineragua’s signature sparkling water, whether for on-the-go hydration, hosting family gatherings, or stocking up at home, the company says.
Read the NewsEntering their fifth year as a brand, Scott’s Protein Balls’ new packaging and logo reflect the company’s journey of growth and evolution.
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