Bakery and Snacks

The unintended consequences of private label’s success

Private label was supposed to kill brands – instead it's forcing them to get sharper. From Oreo's relentless collaborations to Warburtons' bakery reinvention, see why retailer own-label pressure is fuelling some of the boldest branded innovation in food and drink, and why it doesn't work for everyone.

Startups revive nostalgic snacks for the frozen aisle

Startups The Bagelverse and Mac Squares are building their brands around quality ingredients, frozen convenience and nostalgia for the snacks consumers know and love during the Summer Fancy Food Show in New York City last month.

Why is private equity interested in food?

Private equity is showing a strong interest in food. Why? Private equity firms often like to 'buy and build', where they buy a 'platform' company and use it to incorporate smaller companies. The European food sector, with its fragmented nature, is good for this. Furthermore, food provides security, as demand for food will never go away.

ASA bans ads by Mars and Morley’s under new HFSS rules

Obesity in retreat as GLP-1 use nearly quadruples: New data paints a different picture for manufacturers

US obesity has fallen for the first time in decades while GLP-1 use has reached record levels, echoing signs of a broader slowdown across several high-income countries and posing new questions for food manufacturers.

Is MSG still controversial?

MSG remains controversial, with many consumers avoiding the ingredient and some companies even reformulating to remove it. Yet there is a significant body of evidence suggesting that it is not as unhealthy as many believe.

Allied renamed as Hovis Bakeries after ABF acquisition completes

Grupo Bimbo claims category first with US clean label overhaul

Grupo Bimbo will phase out artificial colours, flavours, preservatives and emulsifiers across its major US bakery brands by 2028 as part of a wide-ranging clean-label strategy.

The great fragmentation of snacking

rom lunchboxes to movie nights, snack innovation is shifting towards highly targeted eating occasions as manufacturers rethink product development, packaging and consumer needs.

Growth to 2030: How FMCG firms can win amid market volatility

International guidance on ‘may contain’ allergen labelling introduced

The guidance around 'may contain' allergen labelling has been introduced, aiming for more scientific standards. This has been agreed on by the Codex Alimentarius Commission.

Walmart debunks 3 myths that deter emerging brands

Walmart leaders explain why emerging CPG brands don’t need nationwide distribution, why premium brands can succeed and which metrics drive retail success.

The coming UPF regulation revolution

FDA definitions, state legislation, WHO proposals and growing litigation are reshaping the regulatory landscape for ultra-processed foods. Here's what manufacturers need to know.

The M&S pistachio sandwich: Are we mistaking hype for innovation?

Kroger’s purchase of Giant Eagle gives Walmart a run for their money

Kroger is still in court over the failed acquisition of Albertsons, but it now has its sights set on Giant Eagle. Here are a few reasons why those deals are very different.

PAUL, Walker’s and Biscoff race against the clock with summer campaigns

From Bastille Day and Wimbledon to blockbuster films and the 2026 World Cup, discover the latest bakery and snack launches making the most of limited-time moments.

Is AI vision worth the hype?

Iran conflict: food sector’s 8 biggest casualties

12 brands that have nailed the ‘fricy’ trend

From kombucha to cocktails, discover the brands embracing fricy – the fruit and chilli trend capturing consumers this summer.

Reformulation isn’t simply about replacing cocoa

Cocoa prices exposed hidden reformulation challenges. PROVA's Muriel Acat explains why flavour, functionality, labelling and resilience now matter as much as ingredient costs.